{"id":3723,"date":"2025-05-26T14:27:00","date_gmt":"2025-05-26T12:27:00","guid":{"rendered":"https:\/\/www.lyonexpo.fr\/en\/?p=3723"},"modified":"2025-05-26T14:34:54","modified_gmt":"2025-05-26T12:34:54","slug":"lyonexpo-installs-the-balmain-hair-glamroom-at-the-marriott-during-the-cannes-film-festival","status":"publish","type":"post","link":"https:\/\/www.lyonexpo.fr\/en\/2025\/05\/26\/lyonexpo-installs-the-balmain-hair-glamroom-at-the-marriott-during-the-cannes-film-festival\/","title":{"rendered":"Lyonexpo Installs the Balmain Hair Glamroom at the Marriott During the Cannes Film Festival"},"content":{"rendered":"

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The red carpet isn\u2019t the only place where glamour shines at the Cannes Film Festival\u2014this year, behind the scenes, Lyonexpo brought a touch of Parisian elegance to the Riviera by installing the Balmain Hair Glamroom<\/em> at the iconic Marriott Hotel.<\/strong><\/p>\n

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A Space Where Style Meets Cinema<\/h3>\n

During one of the most prestigious events in the world of film and fashion, Balmain Hair turned to Lyonexpo to create a luxurious, functional, and immersive beauty space just steps from the Croisette. Designed to welcome VIP guests, celebrities, and industry insiders, the Glamroom offered a refined experience where top stylists from Balmain Hair could work their magic.<\/p>\n

From concept to execution, Lyonexpo handled every detail\u2014ensuring that the brand\u2019s distinctive identity was felt in every element of the design. Soft lighting, elegant textures, and flawless finishes came together to create a space worthy of the Balmain name\u2014and of Cannes itself.<\/p>\n

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Precision, Elegance, and Discretion<\/h3>\n

Installing a pop-up beauty lounge in the heart of Cannes during the festival requires not just creative vision, but impeccable planning and discretion. Lyonexpo coordinated with the Marriott and event teams to deliver a seamless setup, respecting both the tight timelines and the high-profile nature of the event.<\/p>\n

A Continued Partnership with Style<\/h3>\n

This collaboration marks another milestone in Lyonexpo\u2019s ongoing relationship with premium fashion and beauty brands. Our team specializes in bringing bold concepts to life in the world\u2019s most iconic locations, from global trade shows to red-carpet venues.<\/p>\n

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Want to create your own brand experience at a world-class event?<\/strong> Let Lyonexpo make it a reality\u2014with elegance, precision, and impact.<\/h2>\n

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Request a Quote<\/h3>\n