{"id":4241,"date":"2025-09-29T10:17:55","date_gmt":"2025-09-29T08:17:55","guid":{"rendered":"https:\/\/www.lyonexpo.fr\/?p=4241"},"modified":"2025-11-14T08:27:22","modified_gmt":"2025-11-14T07:27:22","slug":"lyonexpo-creates-danzka-vodkas-stand-at-tfwa-cannes-for-the-third-consecutive-year","status":"publish","type":"post","link":"https:\/\/www.lyonexpo.fr\/en\/2025\/09\/29\/lyonexpo-creates-danzka-vodkas-stand-at-tfwa-cannes-for-the-third-consecutive-year\/","title":{"rendered":"LyonExpo Creates DANZKA Vodka\u2019s Stand at TFWA Cannes for the Third Consecutive Year"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]<\/p>\n

We are proud to announce that LyonExpo has once again partnered with DANZKA Vodka<\/strong> to design and build their exhibition stand at the TFWA World Exhibition & Conference in Cannes<\/strong>\u2014marking our third consecutive year<\/strong>supporting this iconic global brand. Each edition brings new creative challenges and opportunities, and this year\u2019s stand is a perfect example of how thoughtful design can elevate brand visibility and visitor engagement.<\/p>\n

A 30m\u00b2 Stand That Combines Scandinavian Minimalism With High-Impact Branding<\/strong><\/h3>\n

For the 2025 edition, we delivered a 30m\u00b2 custom stand<\/strong> centered around DANZKA\u2019s distinctive, minimalist brand identity. The overall design draws inspiration from Scandinavian aesthetics\u2014clean lines, balanced shapes, and a strong sense of clarity.<\/p>\n

A key visual highlight is the use of large illuminated light boxes<\/strong> wrapping the stand. These high-resolution backlit images create an impressive visual presence, showcasing DANZKA\u2019s full product range and reinforcing the brand\u2019s premium positioning. Between the light boxes, we installed structural panels fitted with display shelves<\/strong>, designed to elegantly present the bottles at eye level and encourage visitors to interact with the products.<\/p>\n

Welcoming Spaces for Meetings and Tastings<\/strong><\/h3>\n

Because TFWA is a place where business relationships are built, comfort and hospitality<\/strong> were core design priorities. The stand includes several dedicated seating areas<\/strong>, each arranged to support meaningful conversations in a professional yet relaxed environment. The mix of modern chairs and round tables adds warmth while maintaining DANZKA\u2019s sleek aesthetic.<\/p>\n

These spaces were intentionally positioned to offer privacy without closing off the stand, enabling both calm discussions and open visibility to passing visitors. Whether meeting with distributors, partners, or new prospects, the DANZKA team enjoyed a versatile and inviting environment tailored for productivity.<\/p>\n

A Fully Equipped Storage and Preparation Area<\/strong><\/h3>\n

Behind the polished front-of-house lies one of the stand\u2019s most important features: a large private storage room with a fully equipped kitchenette<\/strong>. This dedicated area allows the team to:<\/p>\n

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    Store a substantial quantity of bottles and tasting materials<\/p>\n<\/li>\n

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    Prepare drinks and cocktails throughout the event<\/p>\n<\/li>\n

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    Manage service discreetly and efficiently<\/p>\n<\/li>\n

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    Keep the public areas clean and well-organized<\/p>\n<\/li>\n<\/ul>\n

    Having this functional space is essential for a beverage brand at TFWA, where product tastings and hospitality play a central role in the visitor experience.<\/p>\n

    A Partnership Built on Trust and Consistency<\/strong><\/h3>\n

    Collaborating with DANZKA Vodka for the third year in a row is a true point of pride for our team. It demonstrates not only the confidence the brand places in LyonExpo\u2019s expertise, but also our shared commitment to delivering high-quality, brand-centric exhibition experiences<\/strong> at one of the industry\u2019s most important trade events.<\/p>\n

    Each project deepens our understanding of DANZKA\u2019s values, allowing us to refine the design year after year and bring new ideas to life while maintaining a consistent visual identity. We look forward to continuing this partnership and elevating the DANZKA presence at future editions of TFWA.<\/p>\n

    Looking Ahead<\/strong><\/h3>\n

    At LyonExpo, we believe that every stand should tell a story\u2014one that reflects the brand\u2019s personality, engages visitors, and supports the team on site. The 2025 DANZKA stand is a testament to what can be achieved through a mix of creativity, technical construction, and close collaboration.<\/p>\n

    If your brand is preparing for TFWA Cannes or another major exhibition and wants a custom-built stand that combines aesthetics, strategy, and practicality, our team would be happy to help bring your vision to life.<\/p>\n

    [\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

    We are proud to announce that LyonExpo has once again partnered with DANZKA Vodka to design and build their exhibition stand at the TFWA<\/p>\n","protected":false},"author":1,"featured_media":4243,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,47,49,51],"tags":[],"class_list":["post-4241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cannes","category-stand-design","category-tfwa","category-trade-shows","category-7","category-47","category-49","category-51","description-off"],"_links":{"self":[{"href":"https:\/\/www.lyonexpo.fr\/en\/wp-json\/wp\/v2\/posts\/4241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lyonexpo.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lyonexpo.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lyonexpo.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lyonexpo.fr\/en\/wp-json\/wp\/v2\/comments?post=4241"}],"version-history":[{"count":5,"href":"https:\/\/www.lyonexpo.fr\/en\/wp-json\/wp\/v2\/posts\/4241\/revisions"}],"predecessor-version":[{"id":4248,"href":"https:\/\/www.lyonexpo.fr\/en\/wp-json\/wp\/v2\/posts\/4241\/revisions\/4248"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lyonexpo.fr\/en\/wp-json\/wp\/v2\/media\/4243"}],"wp:attachment":[{"href":"https:\/\/www.lyonexpo.fr\/en\/wp-json\/wp\/v2\/media?parent=4241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lyonexpo.fr\/en\/wp-json\/wp\/v2\/categories?post=4241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lyonexpo.fr\/en\/wp-json\/wp\/v2\/tags?post=4241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}