We were thrilled to partner with the Italian motorcycle gear company, PMJ, to build a exhibition stand for the Salon du 2 Roues in Lyon.
PMJ, renowned for its premium motorcycle jeans and protective wear, needed a showcase that would reflect the brand’s commitment to style, safety, and innovation. This was an exciting opportunity for us to bring their vision to life with a stand that would stand out and attract visitors from across the motorcycle community.
Our team focused on creating a design that would enhance PMJ’s unique blend of Italian craftsmanship and technical innovation. By integrating sleek lines, premium materials, and subtle lighting, we designed a space that emphasized the quality and sophistication of PMJ’s protective clothing. Key elements included display areas for their best-selling motorcycle jeans and gear, along with interactive sections where attendees could get up-close views of the advanced protective fabrics and reinforced stitching that set PMJ products apart.
The Salon du 2 Roues is one of Europe’s leading motorcycle exhibitions, drawing thousands of visitors who are passionate about motorcycles, performance, and gear. Knowing this, we crafted PMJ’s stand with a dynamic and inviting layout, encouraging exploration while providing a clear view of the brand’s core values: safety, quality, and style.
The response was overwhelmingly positive, and it was rewarding to see the booth bustling with curious visitors, motorcycle enthusiasts, and industry professionals. We’re proud to have contributed to PMJ’s successful appearance at the event and look forward to future collaborations.
For us, creating a space that both represents and enhances our client’s brand is always an exciting journey—one that reflects the spirit of craftsmanship, just like PMJ’s exceptional products.
