When KCC, one of our long-time clients, asked us to design their stand for MAPIC 2024 in Cannes, we were eager to create something that would truly stand out. As one of the leading events in retail real estate, MAPIC is an important opportunity for brands to make an impression, connect with others, and showcase their innovations. For KCC, our aim was to design a space that was both visually striking and interactive, reflecting their role as an industry leader.
The centerpiece of the design is a 3.5m x 2m LED wall, which will serve as a dynamic focal point. With its high-definition visuals, this wall will bring KCC’s projects to life, offering a vivid display of their expertise and vision for the future. Whether through video content or live updates, it’s a great way to engage visitors and ensure KCC stands out on the busy exhibition floor.
To complement the LED wall, we’ve included an interactive kiosk. This allows visitors to explore KCC’s portfolio in more detail, offering a hands-on experience with multimedia presentations and the option to leave contact information for follow-up. The kiosk is designed to create a more personalized and engaging interaction with attendees.
The layout of the stand is open and inviting, encouraging people to pause, explore, and engage. Comfortable meeting areas provide spaces for conversation, while subtle branding elements tie everything together in a cohesive and professional way.
This project highlights our long-standing partnership with KCC. Over the years, we’ve come to understand their values and the importance of making an impact in a competitive environment like MAPIC. The result is a stand that captures attention and fosters meaningful connections, helping KCC make a strong impression.
We’re excited to see the design come to life in Cannes and to help KCC shine on one of the industry’s biggest stages.
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