The red carpet isn’t the only place where glamour shines at the Cannes Film Festival—this year, behind the scenes, Lyonexpo brought a touch of Parisian elegance to the Riviera by installing the Balmain Hair Glamroom at the iconic Marriott Hotel.
A Space Where Style Meets Cinema
During one of the most prestigious events in the world of film and fashion, Balmain Hair turned to Lyonexpo to create a luxurious, functional, and immersive beauty space just steps from the Croisette. Designed to welcome VIP guests, celebrities, and industry insiders, the Glamroom offered a refined experience where top stylists from Balmain Hair could work their magic.
From concept to execution, Lyonexpo handled every detail—ensuring that the brand’s distinctive identity was felt in every element of the design. Soft lighting, elegant textures, and flawless finishes came together to create a space worthy of the Balmain name—and of Cannes itself.
Precision, Elegance, and Discretion
Installing a pop-up beauty lounge in the heart of Cannes during the festival requires not just creative vision, but impeccable planning and discretion. Lyonexpo coordinated with the Marriott and event teams to deliver a seamless setup, respecting both the tight timelines and the high-profile nature of the event.
A Continued Partnership with Style
This collaboration marks another milestone in Lyonexpo’s ongoing relationship with premium fashion and beauty brands. Our team specializes in bringing bold concepts to life in the world’s most iconic locations, from global trade shows to red-carpet venues.
